STORY / STRATEGY
Creative types exploring the art & business of storytelling.
The Incumbents Dilemma
Nobody wants to feel left behind. We all want to be successful, popular, and in demand.
But success can be your worst enemy. Because when the ordinary world starts to change it can be quite painful to adapt.
Enter The Incumbents Dilemma.
World Premiere of our New Documentary!
THE LEGEND OF KINGDOM COME Premiere Saturday May 10 at The Music Box Theatre!
3 AI Video Tools That are Useful Today
At our studio, we’ve tested dozens of AI tools.
These three are actually pulling their weight and helping us build campaigns that are succeeding.
When we evaluate a tool, we ask:
What problem does it solve?
Does it support growth — either for us or our clients?
Why Shopify Store Owners Are Losing Sales Without Video (And How to Fix It)
Want more consistent sales from your Shopify store? The secret isn’t just running conversion ads—it's using the power of video throughout your entire campaign.
3 Ways To Tell Your Story With Video That Generates Results
You have to think like a creator if you want to make video work for you. The future for brands & businesses is about building your niche audience. And video is simply the most engaging content.
Here are some tips for video storytelling & brainstorming that punch above their weight.
Social Media Video is Still More Effective Than You Think
If you're responsible for an eCommerce brand, you already know that acquiring and retaining customers is the essential purpose of eCommerce marketing.
The question is this: What tactics should you be using?
I Paid For OpenAI’s Sora So You Don’t Have To!
When Sora was first unveiled to the world in 2024, most video professionals were unsettled. We knew AI was coming but the fact that it was already this good was shocking.
How to Make Your Short Form Video Stand Out in 2025
Short-form video is essential in 2025, driving unprecedented engagement across platforms like Instagram Reels, YouTube Shorts, and TikTok. Today we'll start by analyzing the trend of short-form video. Then we'll take a quick look at the forces that led to the rise of shorts.
Let's start with what's working now.
What You Need For Video in 2025
Thinking about how to best use video next year? These are some of the strategies worked for our partners in 2024 which we think will continue to be highly effective.
