7 Ways to Succeed in Video for 2025
In 2025 the winning video content strategy isn’t about perfection.
All it takes is consistency, personality, & authenticity.
Here are 7 ways that can help you succeed.
1. Think Like a Creator
Production companies and video pros who are still focused on delivering highly polished video have felt the trends shift.
It’s not 2016 anymore, and any team behind the camera needs to be thinking like creators.
What does that mean? Audience focused, highly engaging videos should be part of your awareness campaigns.
Focusing on vertical delivery, captions, length, & format are all important.
2. It’s Time to Reimagine Your How You Reach People
The traditional idea of a campaign—a single launch video, followed by a stream of paid ads driving the exact same message – isn’t working
Today, content campaigns need to function more like a publishing calendar with ad driven content building audiences into 3 stage funnels.
Lead-up content to create anticipation & build your list while driving awareness content
Launch content to drive conversions or attention
Ongoing content to sustain momentum and deepen engagement, converting people to your owned lists and platforms
Focusing on emerging trends to create content in real time that is topical and can drive traffic to your programmed content.
3. We Want to Go Behind the Scenes
BTS isn’t extra. It’s the best way to bring people into your brand or product.
Whether you're working on a new book or media property, generating awareness for your business, or launching a new product line—bring people in early and incentivize them to stick around.
Engaging longer form videos or even YouTube or Podcasts can really help accelerate things.
That emotional investment is what turns casual viewers into real fans.
4. Discovery Should be Easy
How can you be found?
First focus on platforms that can generate evergreen content. YouTube, Blogs, & Podcasts are all great places where your content can be discovered later down the road when your customers or audience are looking.
Video algorithms on Tik-Tok & Instagram now work the same way. Successful viral or highly engaging videos will continue to traffic.
And there is nothing wrong with reposting winning content – it should actually be a key part of your content calendar.
5. Build a Killer Library and Repurpose
Smart teams don’t just create content—they build libraries. Every shoot you do should build your future content.
You should be able to slice, remix, and repurpose your footage into shorts, carousels, email clips, and posts. Using AI can help cut down on lots of time too.
Film with intention. Organize long form testimonials & interviews by topic. Log & archiveve B-Roll. Building a delivery process.
Think in assets, not just “videos.”
This is how you succeed in 2025 and turn your budget into a true investment.
6. Use the Algorithm
The most successful brands in 2025 aren’t fighting the algorithm. They’re feeding it.
That means:
Posting consistently
Engaging with your comments and DMs
Creating content that invites response
Paying attention to what performs and adapting accordingly
But it also means respecting your audience. Algorithms might amplify content, but only if it resonates with real people.
Lead with value, lead with voice, and make sure your content feels like it was made by a human. AI can have value, but only when it is guided with intention for your goals.
7. Meet People Where They Are & You’ll Delight Them
Don't wait for your audience to come find your content—go to them.
If your people are on TikTok, be there. If they’re in Discord servers or forums or newsletters or podcasts, that’s where you should be investing your content energy.
New media doesn’t reward the loudest voice—it rewards the one that shows up in the right place with the right tone and intention.
And PR never hurts.
