CASE STUDY:
Driving sales for a high-ticket event
Generating Key Results
100% More Ticket Sales
11,000+ New Email Signups
8M+ Impressions
Breaking Down The
Growth Process
01
DEFINE THE OBJECTIVE
Doubling Ticket Sales in One Year. With a video-first approach, we rebranded and repositioned an exclusive comic art festival. Then, we deployed video campaigns to drive engagement, traffic, and ticket sales.
02
MANY VIDEOS,
MANY FORMATS
When it comes to event promotion, there are seemingly limitless opportunities for video content. So what do you do with all that video content? We focus and deploy video to drive results before, during & after the event.
03
TEST & LEARN
BY CHANNEL
Promoting an event is a long game, with peak moments along the journey leading up to the show. We design our video campaigns to give a consistent organic presence with advertising at peak times in the event cycle.
Instagram Reels
If your event targets consumers and fans, you'll find them hanging out and scrolling on Instagram.
We specialize in building Reels + Social Ads as a core system for driving event ticket sales.
By collaborating with guests and experts, you can extend your reach while driving towards your key result: ticket sales.
Email List Building
When you’re selling tickets to an event, video views and social followers just aren’t enough. You need engaged email subscribers.
We’ve developed a proven playbook for generating email signups with video campaigns.
With these campaigns, we generated 11,000 net new subscribers for a single event in one year.
Website Experience
For a high-ticket event to succeed, you need a smooth and seamless website experience.
Our video-first approach to web design blends the best of video storytelling with website user experience.
Through a mix of website redesign and video campaigns, we drove 52,000 net new users for a single event in one year.
Video That Helps Your Business Grow
Get a measurable return on your videos with our Video-Driven Growth Campaigns. Book a Strategy Session to see how video can help your business grow: