Story / Strategy
Blog Posts
The Incumbents Dilemma
Nobody wants to feel left behind. We all want to be successful, popular, and in demand. But success can be your worst enemy.
Remsy Atassi · May 14, 2025
World Premiere of our New Documentary!
On Saturday May 10th our film THE LEGEND OF KINGDOM COME is premiering at The Music Box Theatre in Chicago. This project has been over 5 years in the making and has been a true labor of love.
Remsy Atassi · May 6, 2025
3 AI Video Tools That are Useful Today
At our studio, we've tested dozens of AI tools. These three are actually pulling their weight and helping us build campaigns that are succeeding.
Remsy Atassi · Apr 24, 2025
7 Ways to Succeed in Video for 2025
In 2025 the winning video content strategy isn't about perfection. All it takes is consistency, personality, & authenticity.
Remsy Atassi · Mar 24, 2025
Using Video to Educate Your Customers
Wondering what kind of content to produce that will speak to your audience? We get asked this all the time.
Remsy Atassi · Mar 11, 2025
The Art of Higher-Ed Storytelling Using Video
Higher education is not just about degrees and classrooms -- it's about building real community, problem solving, and inspiring the next generation of leaders who will change the world.
Remsy Atassi · Feb 24, 2025
5 Marketing Pillars That Make Video Content More Effective
Video is a powerful tool, but it needs a solid foundation to deliver results. Today we're breaking down 5 Marketing Pillars for Small Businesses, specifically businesses with a local footprint.
Remsy Atassi · Feb 18, 2025
Why Shopify Store Owners Are Losing Sales Without Video (And How to Fix It)
Want more consistent sales from your Shopify store? The secret isn't just running conversion ads -- it's using the power of video throughout your entire campaign.
Remsy Atassi · Feb 3, 2025
3 Ways To Tell Your Story With Video That Generates Results
More than anything else awareness seems to be the currency of modern life. In this awareness economy it's exhausting to even scroll social media, let alone consider how you can make it work for you.
Remsy Atassi · Jan 28, 2025
Social Media Video is Still More Effective Than You Think
If you're responsible for an eCommerce brand, you already know that acquiring and retaining customers is the essential purpose of eCommerce marketing.
Remsy Atassi · Jan 21, 2025
I Paid For OpenAI's Sora So You Don't Have To!
Sora is OpenAI's recently released text to video AI generator. When Sora was first unveiled to the world in 2024, most video professionals were unsettled.
Remsy Atassi · Jan 14, 2025
How to Make Your Short Form Video Stand Out in 2025
Short-form video is essential in 2025, driving unprecedented engagement across platforms like Instagram Reels, YouTube Shorts, and TikTok.
Remsy Atassi · Jan 7, 2025
What You Need For Video in 2025
Thinking about how to best use video next year? These are some of the strategies worked for our partners in 2024 which we think will continue to be highly effective.
Remsy Atassi · Jan 2, 2025
Unlocking the Potential of your Story
At its core, video drives engagement like no other medium. People are more likely to watch, share, and remember video content than any other type of content.
Remsy Atassi · Nov 21, 2024